A few years ago, while I was already serving as Director at Pepephone, we ran into a serious problem: the development of our digital platforms wasn’t moving forward. We were working with large tech consultancies, but the results were far from what we needed. Endless processes, little autonomy, late deliveries, and a complete disconnect from the way we understood the business.
At Pepephone, we believed in a fully human-centered approach. In simplifying, not complicating. In saving our customers’ time and using ours to make their lives easier. And we weren’t seeing any of that in our digital providers.
Then our new Tech Lead, Tom Calvo—who had previously collaborated successfully with Etéreo—suggested them as an alternative.
That’s when I met a group of committed people who truly understood that technology should serve the experience, not the other way around. They stepped in humbly, aiming to understand our business goals, quickly identified the root of the problem, and within weeks, got things back on track. From there, they went on to evolve our digital assets successfully. But most importantly: they did it while respecting and strengthening our core values.
That’s when I learned something crucial: no matter how technically skilled your partners are, if they don’t share your purpose, values, and principles, the journey becomes an uphill battle.
A few months ago, the opportunity to join Etéreo came up—and I didn’t hesitate. I had already seen what they were capable of. Because we share a way of working and a way of being in the world: autonomous, honest, and focused on creating real value.
Today, from within Etéreo, we continue with that same mindset: helping our clients build software products in a simple, effective, and value-driven way—creating assets that generate impact for both the business and the end user.
💬 If you're facing a similar situation or think we might be a good fit for your team, we'd love to hear from you.